Lose yourself in your cuppa
SUPER pioneered the much enjoyed three-in-one instant coffee product in 1987, which propelled the coffee industry growth. However, since then, the brand has yet to come up with any significant product enhancement … until now.
Super now has a bold new line of instant coffee called Essenso MicroGround Coffee, which is sure to bring about long-awaited winds of change in the coffee industry.
Founded on the coffee concept that causes one to pause, and get lost in the moment, the platinumstandard coffee is created by blending finely ground coffee beans and premium instant coffee powder, allowing avid coffee drinkers to revel in the best of both worlds: the taste of freshly roasted ground coffee and the convenience of instant coffee.
Using 100% premium Arabica coffee beans, Essenso is the first instant three-in-one microground coffee in the region. The Arabica coffee beans are meticulously hand-picked to ensure that only the best beans are selected. These are then carefully roasted to specifications, using just the right amount of heat and time to maintain the high standards and perfection of the Essenso label.
The roasted coffee beans are then finely grinded using Super’s proprietary MicroPlus™ technique, which maintains low speed in an oxygen-free and ultra-low temperature environment. The MicroPlus™ technique preserves the freshness and oils of the coffee beans.
Finally, the finely ground coffee beans are then blended with premium instant coffee, also made with premium-grade Arabica coffee beans, to complete the coffee profile. This meticulous method of preparing Essenso MicroGround Coffee is the source of its deep aroma and distinctive roasted note, accompanied with a rich lingering taste. Coffee lovers will no doubt enjoy its fuller body and smooth texture that is complemented with a layer of smooth foam.
“The ‘World-Stopping Taste’ campaign has been conceptualised for the launch of Essenso MicroGround Coffee to celebrate the ‘coffee pause’ – the moment when coffee drinkers forget the world around them while enjoying their coffee. That is the kind of ‘lost-in-the-moment’ feeling that drinkers,” shared Super Food Marketing Sdn Bhd executive director Steven Lim. Enjoy a cup of platinumstandard instant coffee in two variants – three-in-one or two-inone coffee and creamer. Essenso MicroGround Coffee is available at all hypermarkets, supermarkets and some minimarkets.