You Name It, I Have It!


Massimo Bread

August 20th, 2012

The bread that gives Malaysians a good morning, every morning

Whole Wheat -Your Health Food Ingredient.

One of the world’s most widely consumed grains, wheat is highly regarded for its nutritional values. Today, there’s a myriad of food products in the market carrying the term ‘whole wheat’. These products contain all the essential parts of the entire kernel – the bran, germ and endosperm. However, in order to truly benefit from the total goodness of whole wheat, it’s important to look for the 100% Whole Wheat’ label on food products and its naturally-occurring nutrients.

The Wholesome Goodness Of Whole Wheat.

The wonders of eating whole wheat have been known for some time. According to

George Mateljan Foundation, whole wheat is rich in fiber and manganese, and a good source of magnesium. What’s more, it’s scientifically proven to maintain a healthy weight and protect against diabetes. When the entire wheat kernel – the bran, germ, and endosperm, is consumed, the components have a synergistic effect on health.

Internationally recognised as a health food ingredient, whole wheat contains high levels of vitamins, minerals and nutrients such as fiber, Vitamin E, iron and zinc.

Massimo Whole WheatMost of the health-promoting substances are found particularly in the germ and bran of a wheat kernel such as oligosaccharides, inulin, phytosterols, phytic acid, lipids, and antioxidants.

According to The Healthy Eating Plate, which is created by the experts at Harvard School of Public Health and Harvard Medical .School, it’s recommended, to allocate a quarter of our plate for whole grains, such as whole wheat, to have a gentler effect on blood sugar and insulin than white rice and other so-called ‘refined grains’.

Nutrition Society of Malaysia also encourages making half of our daily grain intake to be whole grains (like whole wheat), equalling to 3 to 5 servings of whole-grain meal per day in estimation. Putting it in perspective, if you are having 2 to 3 bowls of rice per day, 1 to 1.5 bowls of rice should be brown rice or wild rice; altematively you may substitute it with 2 to 3 slices of Massimo 1007o Whole Wheat Loaf.

100% Whole Wheat Loaf, The Massimo Way.

Combining the passion and tradition of Italian baking with modern day techniques using state-of-the-ar1 equipment, our team of artisans is here to ensure the right ingredients, flavour and discipline are present in every batch of bread-making process. Come savour the goodness of Massimo, inspired by Italian passion, now made available for you. For detail please visit or call Toll Free Line 1-800-22-6688



You Name It, I Have It!