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Dumex the first Children Nutritionally

March 2nd, 2011

dumexWe understand how meaningful his first steps are. After all we have our own first too.

Thank you mums for inspiring us to achieve all our industry firsts.

Arms outstretched, you beckon your child to take his first steps toward you. You delight in hearing his babbling turn into his first word. As your love nurtures him, our expertise in nutrition is there to support him. It’s what has driven our commitment over the last 53 years to achieve our own milestones so we can best see your child through his.

Building on a 53-years heritage of firsts

In 1958, we arrived in Malaysia and began our journey of nourishing the nation. Growing from strength to strength, we became a household name, which set into motion a long list of industry firsts.

Our key discovery in 1991 was realizing that children of different ages had different nutritional requirements. This approach to precision nutrition was a new innovation in growing up milk and led to us being the first to introduce 1Plus, 3Plus and 6Plus growing up milk, tailored to each developmental stage.

In 2003, we were the first to fortify our growing up milk with DHA, as part of the Maxi-q system of nutrients.

And in 2008-2009 and 2009-2010 consecutively, our most popular milk, Dugro was named the Brand Laureate Best Brand in the Growing-UP Milk Category.

A focus on Quality

At Dumex, we’re committed to exacting standards of quality. Our state-of-the-art manufacturing facilitry in Nilai, Negeri Sembilan, produces Dumex products that are halal-certified by JAKIM.

In recognition of our stringent production processes, we have achieved ISO 14001 & HACCP (Hazard Analysis Critical Control Points) for the Danone Dumex Quality & Food Safety Management and Danone Dumex Enviromental Management System.

Our close partnership with medical Professionals and nutritional scientists ensures that we are always looking for the next breakthrough. In fact, 220 of them worldwide recognize us as the experts in child nutrition.

It’s little wonder that more Malaysian mums trust us to see their little ones through the most important steps in life.

1958

Dumex arrives in Malaysia

1961

Official opening of Dumex factory in Petaling Jaya

1991

Introduction of Dumex 1Plus, the first nutritionally tailored milk.

1996

Dumex launches 3Plus milk

1998

Dumex launches 6Plus milk

1999

Dumex opens Nilai manufacturing plant and launches the first pouch packaging

2003

Dumex is the first to fortify milk with DHA as part of the Maxi-Q formula

2008-2010

Dumex named Brand Laureate for Best Brand of Growing-Up Milk.

Love nurtures. Nutrition supports. More Dumex Nutrition visit http://www.dumex.com.my

 

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